Philp Accounting is a boutique accounting firm founded by Janet Philp. In 2015 Janet decided it was time to better align her company to its ideal audience, satisfying her current clients and attracting more in the process.
A new visual identity was designed, expressing Janet’s personality and tailored/unique approach to accounting – the essence of Philp Accounting.
A curvaceous monogram was designed for Janet Philp/Philp Accounting and a fine detailed geometric pattern took its inspiration from New Zealand’s paper currency. Two colour options were created to appeal to two distinct groups of clientele. Candy floss and cherry for the more playful and feminine clients and a light and dark shade of Cocoa for the more traditional and reserved.