Without honey bees our world would look very different. This mailer was designed to evoke interest, inform the public about the important role bees play in our ecosystem, and provide them with a tangible and easy way to help.
To secure our audience’s attention the mailer offered a solution that had value for the public, not just the cause. Free seed packets supplying some of the honey bee’s favourite plants were provided. Informative copy accompanied the packets, discussing why honey bees are important as well as the health benefits of the seeds and how to grow them into a healthy plant.